To avoid unnecessary expenses and headaches the best thing to do when developing an app is to outsource to a company or certified professional that takes care of it. Here are five tips to help you make decisions: Reduction in costs: It’s not the same thing to have one or several payroll professionals to develop your application, rather than outsource …
Continue ReadingAs we continue to rely on technology for its simplicity and convenience, everything from books to cars are now available online. And many entrepreneurs are jumping on this wave, because when done correctly, eCommerce sites can provide a crucial competitive advantage, giving digital players a chance to go toe-to-toe with traditional brick-and-mortar titans E-Commerce is also quickly becoming the preferred …
Continue ReadingHave you decided to create your own business website? Are you concerned it may not be the right decision? We look at the disadvantages of creating your own website in this infographic.
Continue ReadingOnline-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Just about every brand we see in Kenya is pursuing an O2O strategy. Whether online-to-offline or offline-to-online, the logic is the same. Brands want to make sure their sales channels reinforce each other, provide for a better customer experience and …
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