How To Use Social Media Marketing For ECommerce Store

You may be using Facebook or Twitter profiles, but did you know that social media marketing can help eCommerce businesses reach new heights? A lot of people across the globe spend more than 2 hours on social networks on a daily basis but with the increasing use of mobile devices, people access their social media profiles from their smartphones or tablets. If …

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101 Social Media Ideas for Architects

Social media has become a foundation in the way architecture firms connect and communicate with existing and future customers. Generating social media ideas for businesses in the architecture industry can be a challenge. It’s easy to get caught up in the beautiful imagery of your projects… but don’t forget that people came to your social channels to see the people …

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Why Social Media is a Powerful Tool For Architects

Why (and how) is social media for architects so powerful? Well, for starters, it has the potential to impact your business in ways you can’t imagine – especially when done consistently and correctly. It’s one of the cheapest ways (free, in some cases) to advertise your architecture firm and engage with current and potential clients. Reach many ideal clients in …

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Mobile Apps and Facebook Advertising: How to Make It Work

With its Brobdingnagian reach of 2.38 billion monthly active users, Facebook is definitely one of the “go-to” places to promote just about anything. I mean, let’s be real, whomever you are trying to reach—they are probably on Facebook. Since this is true and since Facebook’s audience is steadily growing, it can be a stellar user acquisition channel, especially for mobile apps! …

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Email Marketing is Dead, Right?

Email marketing is dead, right?” I can’t count the number of times I’ve heard that question over the past decade in job interviews, at consulting pitches and in conversations with other marketers. Honestly, though, I love it when someone asks that question. Why? Because it tells me that there is a huge opportunity to blow the asker’s mind. After all, …

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