Mobile Apps and Facebook Advertising: How to Make It Work

With its Brobdingnagian reach of 2.38 billion monthly active users, Facebook is definitely one of the “go-to” places to promote just about anything. I mean, let’s be real, whomever you are trying to reach—they are probably on Facebook. Since this is true and since Facebook’s audience is steadily growing, it can be a stellar user acquisition channel, especially for mobile apps! …

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Email Marketing is Dead, Right?

Email marketing is dead, right?” I can’t count the number of times I’ve heard that question over the past decade in job interviews, at consulting pitches and in conversations with other marketers. Honestly, though, I love it when someone asks that question. Why? Because it tells me that there is a huge opportunity to blow the asker’s mind. After all, …

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