Why Social Media is a Powerful Tool For Architects
Why (and how) is social media for architects so powerful? Well, for starters, it has the potential to impact your business in ways you can’t imagine – especially when done consistently and correctly. It’s one of the cheapest ways (free, in some cases) to advertise your architecture firm and engage with current and potential clients. Reach many ideal clients in …
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Why your Clients Prefer Online Booking
Online booking is better for business period. It allows you to optimize your schedule, waste less time on the phone, and make more money.
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Why your Emails are Not Being Read
Today, clients filter through dozens of emails to find the ones they are interested in. If you want to be noticed, you have to rethink your strategy.
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8 Personal Branding Mistakes that are Hurting Your Business
How do you avoid personal branding blunders in your business? Here are the 8 biggest personal branding mistakes to avoid.
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6 Reasons Your Website May Look Unprofessional
Designing your own website may be a good idea when you have a limited budget. When your business starts making money, you can hire a web designer and then you are capable to focus on the crucial things. You were considering this, right? However, the design is much more important than you can imagine, especially when you are a start-up …
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6 Website Must-Have’s for Small Businesses
Websites come in different styles and colors but there are 6 things that your website must have to be effective in a world with over 1.8 billion websites. 1. Consistent & Professional Branding When people see your website, does it look consistent with your social media? Your website and social media should have consistent branding across all platforms. Consistency is …
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7 Mistakes to Avoid when Running a Successful E-Commerce site
As we continue to rely on technology for its simplicity and convenience, everything from books to cars are now available online. And many entrepreneurs are jumping on this wave, because when done correctly, eCommerce sites can provide a crucial competitive advantage, giving digital players a chance to go toe-to-toe with traditional brick-and-mortar titans E-Commerce is also quickly becoming the preferred …
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4 Online-to-Offline Commerce Strategies to Keep in Mind
Online-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Just about every brand we see in Kenya is pursuing an O2O strategy. Whether online-to-offline or offline-to-online, the logic is the same. Brands want to make sure their sales channels reinforce each other, provide for a better customer experience and …
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