How To Use Social Media Marketing For ECommerce Store

You may be using Facebook or Twitter profiles, but did you know that social media marketing can help eCommerce businesses reach new heights? A lot of people across the globe spend more than 2 hours on social networks on a daily basis but with the increasing use of mobile devices, people access their social media profiles from their smartphones or tablets. If …

Continue Reading

6 Website Must-Have’s for Small Businesses

Websites come in different styles and colors but there are 6 things that your website must have to be effective in a world with over 1.8 billion websites. 1. Consistent & Professional Branding When people see your website, does it look consistent with your social media? Your website and social media should have consistent branding across all platforms. Consistency is …

Continue Reading

Why Mobile Friendly Web Design Can’t Be Neglected At Any Costs

With the rise of portable technology and the vast market that has emerged on the internet, focus of web design has completely shifted to improving user-experience. Website traffic has become a lot more reliant to how users see your site. If the links redirecting to your website take too long to open, or there are numerous 404 pages, then there’s …

Continue Reading

4 Online-to-Offline Commerce Strategies to Keep in Mind

Online-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Just about every brand we see in Kenya is pursuing an O2O strategy. Whether online-to-offline or offline-to-online, the logic is the same.  Brands want to make sure their sales channels reinforce each other, provide for a better customer experience and …

Continue Reading

10 Things Every E-Commerce Website Must Have

Effective eCommerce websites are ones that establish trust with users and move them seamlessly from browsing to checkout. However, finding the right formula for generating a steady flow of sales is a major hurdle for most merchants. The online shopping experience should closely mirror that of being in-store. Users should have easy access to things like customer service, detailed product …

Continue Reading

Recent Comments

No comments to show.

Recent Comments