These days, websites are complex and massive undertakings. Even the most seasoned web developers need to have a big toolbox of applications to get the job done right. While there’s no definitive list of web development tools.
Continue ReadingTo avoid unnecessary expenses and headaches the best thing to do when developing an app is to outsource to a company or certified professional that takes care of it. Here are five tips to help you make decisions: Reduction in costs: It’s not the same thing to have one or several payroll professionals to develop your application, rather than outsource …
Continue ReadingAs we continue to rely on technology for its simplicity and convenience, everything from books to cars are now available online. And many entrepreneurs are jumping on this wave, because when done correctly, eCommerce sites can provide a crucial competitive advantage, giving digital players a chance to go toe-to-toe with traditional brick-and-mortar titans E-Commerce is also quickly becoming the preferred …
Continue ReadingHave you decided to create your own business website? Are you concerned it may not be the right decision? We look at the disadvantages of creating your own website in this infographic.
Continue ReadingOnline-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Just about every brand we see in Kenya is pursuing an O2O strategy. Whether online-to-offline or offline-to-online, the logic is the same. Brands want to make sure their sales channels reinforce each other, provide for a better customer experience and …
Continue ReadingWhen the use of email became common in the early 90s, the business world changed. Email now takes up a significant portion of our workday. According to a study by the International Data Corporation (IDC) workers spend 28 percent of their workweek reading and answering email. While we try to work faster and more efficiently, we must not forget the social …
Continue ReadingEffective eCommerce websites are ones that establish trust with users and move them seamlessly from browsing to checkout. However, finding the right formula for generating a steady flow of sales is a major hurdle for most merchants. The online shopping experience should closely mirror that of being in-store. Users should have easy access to things like customer service, detailed product …
Continue ReadingCan I be totally honest with you? Providing IT services to small businesses is often frustrating. That’s especially true when the first thing you ever hear from someone is when the whole office has collapsed into a catastrophic mess. I mean, sure—from a service provider’s point of view, there’s money to be made in the rescue effort. But there’s also …
Continue ReadingMobile devices are among the most vulnerable tech items we own, because they’re easily exploited and can be quickly compromised by hackers. It’s essential for a company to have a solid security policy in place for mobile devices, be they bring-your-own-device (BYOD) or company-provided. Allowing employees the option to buy their own devices can save a company money, and employees …
Continue ReadingOn March 6, Uber reported that the company had been operating self-driving trucks on the roads in Arizona for several months. Who knew? Some entrepreneurs fear a future in which artificial intelligence (AI) and robots might take over jobs previously performed by humans. They see AI as another step toward automation-led obsolescence. In other quarters, business leaders, including entrepreneurs, are exuberant over …
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